A high impact mascara decks out lashes in a fun and trendy purple hue. The innovative dual side flat brush comes equipped with evenly spaced teeth to optimize mascara application. To spread mascara from roots to middle of the lashes, use the side with the smaller teeth. Then turn brush over and use the bigger teeth to spread mascara right up to the tip of lashes. Long-wearing formula stays on for hours without smearing or smudging. By Shiseido.
Founded in 1872, Shiseido started out as a Western-style pharmacy in Ginza, Japan's famous culture and fashion hub. In 1897, Shiseido introduced Eudermine, an advanced lotion still sold today, marking the shift from pharmaceuticals to cosmetics. With its pioneering spirit and Eastern aesthetics, Shiseido offers a full range of prestigious skincare items, makeup, fragrances, and beauty accessories. Today, Shiseido is the fourth largest cosmetics company in the world, and its beauty products are sold in over 60 countries.
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